Visitor Guide 2022

Each year Hamilton & Waikato Tourism produces the only Official Regional Visitor Guide for the region. This DL sized guide is self-funding, not for profit project for Hamilton & Waikato Tourism.

In response to COVID-19 we have reduced the annual print run to 50,000 copies and this not-for-profit publication will be our key piece of consumer collateral which we use to promote the many activities, attractions, establishments, events and landmarks across the region. Domestic tourism is an important market for the Waikato region, contributing an estimated 77% of the region’s annual visitor expenditure pre-COVID.

Below are some of the ways in which 50,000 copies of the guide are distributed:

  • In all i-SITEs across New Zealand
  • Visitor Point Distribution network into Auckland, Rotorua and locally in Hamilton and Waikato, plus seasonally through Coromandel, Bay of Plenty and Hawkes Bay
  • Visitor Point Warehousing (available for i-SITEs and businesses to order stock online)
  • National HWT sales calls, travel trade and consumer shows
  • Hamilton Airport display
  • Conference and event delegate and crew packs
  • Industry engagement events
  • Online via waikatonz.com
  • Media packs

Full Page Ad Example Only

To find out more, phone 07 843 0056 or email visitorguide@waikatonz.com



Full Page Ad - $1,800 + GST

  • Artwork prepared by your own graphic designer*
  • Note: Limited full page advertisement spots available - bookings are handled on a first in, first served basis.
  • Full page advertisements must be one solid ad, not two half page ads joined together with different branding and design.
  • Artwork specs: 85mm w x 190mm d.
  • Adverts supplied in PDF with fonts converted to outlines.
    *Kaz Graphic Design are happy to create full page ads for you at an additional cost.

Half Page Ad Example Only

Half Page Ad $1,000 + GST

  • Templated Design Only
  • 145 word text
  • Company details
  • Images and logo
  • Qualmark if applicable.

Quarter Page Ad Example Only

Quarter Page Ad $550 + GST

  • Templated Design Only
  • 55 word text
  • Company details
  • Images and logo
  • Qualmark if applicable.

Listing Ad Example Only

Listing $300 + GST

  • Templated Design Only
  • 15 words
  • Company details
  • Image or logo

NOTE: Example artwork is for visual purposes only. Not to actual size. All images supplied must be of high quality (over 1MB).

Free Priority Listing on waikatonz.com - all advertisers in the 2022 Regional Visitor Guide will receive a free upgrade to a priority listing for a year on waikatonz.com, valued at $300. F&B advertisers will receive priority listing on the ‘Eat & Drink’ page for their area.


Booking deadline: 24 September 2021
Material deadline: 06 October 2021
Printed: November 2021
Distribution: December 2021


  • All rates quoted are exclusive of GST
  • Payment plan options available. Advertisers will be invoiced in December 2021 for payment by 20 January 2022.
  • Advertising orders cancelled after the booking deadline will be charged their full ad rate.
  • Hamilton & Waikato Tourism reserve the right to decline any advertisement or advertiser.
  • It is the advertiser’s responsibility to ensure they thoroughly proof their ad before giving approval.
  • After giving approval, further altering to the ad may incur additional charges to the advertiser.
  • Hamilton & Waikato Tourism is not responsible for the accuracy of any information provided by the advertisers for their ad.
  • Full page ad material not supplied as specified and/or requiring additional work will incur extra charges for advertiser.
  • Confirming space in the 2022 Official Regional Visitor Guide is also confirmation that you are compliant with the Health and Safety at Work Act which came into force on 4 April 2016.
  • If you are an adventure activity operator, confirming ad space is also confirmation that you have been compliant with WorkSafe New Zealand’s Adventure Safety audit process.