Welcome to the Industry Site for Hamilton & Waikato Tourism. This site is designed to keep our local tourism industry up to date with the latest news, industry events and activities happening in the Hamilton & Waikato region.

Waikato River Trails, Cycling, Waikato, NZ

Latest News

Find out the latest industry news from Hamilton & Waikato Tourism

Industry Events & Activities

Keep up to date with industry events and activities happening in the region
Kakepuku Mountain Track, Te Awamutu, Waikato

Support & Resources

Training resources, online tips and industry support for your business

Getting Involved

Find out how you can get involved and leverage off existing activities
Waikato River, Waikato, New Zealand

Tourism Opportunities Plan

The Hamilton and Waikato region is New Zealand’s fifth largest tourism region, with $1.3 billion in visitor expenditure. The Hamilton and Waikato Visitor Strategy 2014 aims to grow visitor expenditure in this region from $1 billion in 2014 to $1.35 billion in 2025. This goal requires clear strategies to identify the tourism opportunities that have the greatest potential to drive growth, yield and dispersal in the region.
The Mighty Waikato Brand

Our Story - The Mighty Waikato

Bringing together our key attributes plus a sense of people and place, our brand story reflects who we are as a region and showcases the Waikato’s unique visitor proposition.

Image & Video Library

View our online image library to access stunning Hamilton & Waikato imagery for promotional and editorial use
Te Waihou Walkway, Blue Spring, Putaruru

Subscribe to our Industry Newsletter

Subscribe to our Industry Newsletter to receive quarterly updates from Hamilton & Waikato Tourism.
Tiaki Promise

Tiaki Promise

TIA and six other key New Zealand tourism and government organisations have joined forces to conceive and develop Tiaki – Care for New Zealand, an initiative that actively encourages international and domestic travellers to act as guardians of Aotearoa.