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Welcome to the Industry Site for Hamilton & Waikato Tourism. This site is designed to keep our local tourism industry up to date with the latest news, industry events and activities happening in the Waikato region.
Keep up to date with industry events and activities happening in the region
Each year Hamilton & Waikato Tourism produces the only Official Regional Visitor Guide for the region. This DL sized guide is self-funding, not for profit project for Hamilton & Waikato Tourism. In response to COVID-19 we have reduced the annual print run to 50,000 copies and this not-for-profit publication will be our key piece of consumer collateral which we use to promote the many activities, attractions, establishments, events and landmarks across the region. Domestic tourism is an important market for the Waikato region, contributing an estimated 77% of the region’s annual visitor expenditure pre-COVID.
These are unprecedented times for our visitor sector. Our region has been significantly impacted across all areas – international visitor arrivals, corporate business events and travel, major events and all businesses who serve the visitor economy (hospitality, accommodation, retail, transport, venues and tourism operators).
Expressions of interest for the second round of funding are now invited.
The Strategic Tourism Assets Protection Programme (STAPP) is intended to protect the assets in the tourism landscape that form the core of our essential tourism offerings to ensure their survival through the disruption caused by COVID-19.
The Waikato region is New Zealand’s fifth largest tourism region, with $1.3 billion in visitor expenditure. The Hamilton and Waikato Visitor Strategy 2014 aims to grow visitor expenditure in this region from $1 billion in 2014 to $1.35 billion in 2025. This goal requires clear strategies to identify the tourism opportunities that have the greatest potential to drive growth, yield and dispersal in the region.
Bringing together our key attributes plus a sense of people and place, our brand story reflects who we are as a region and showcases the Waikato’s unique visitor proposition.
View our online image library to access stunning Waikato imagery for promotional and editorial use
Subscribe to our Industry Newsletter to receive quarterly updates from Hamilton & Waikato Tourism.