Hamilton: 60 kms, 1 hour
Auckland: 160 kms, 2 hours
Rotorua: 72 kms, 1 hour
Tauranga: 50kms, 45 mins
Step into the world of Middle-earth on a guided tour through the Shire™ at the world-famous Hobbiton™ Movie Set. Located on the Alexander family farm, just a 20-minute drive from Matamata, this iconic attraction was first created for Sir Peter Jackson's The Lord of the Rings trilogy before being permanently rebuilt for The Hobbit films.
Explore winding pathways past Hobbit Holes™, lush gardens, and familiar filming locations while hearing fascinating behind-the-scenes stories about the making of the movies. As part of all Hobbiton Movie Set tours and the Behind the Scenes Tour, visitors can now venture beyond the round door and experience the interiors of Bagshot Row™, offering an immersive glimpse into the daily life of a humble Hobbit.
For those wanting to delve deeper into the magic, the Behind the Scenes Tour provides exclusive insights into the artistry, craftsmanship, and creativity that brought Middle-earth to life on screen.
After your tour, relax at the Green Dragon™ Inn with a complimentary beverage from the exclusive Southfarthing™ range, including traditional ales, apple cider, and non-alcoholic ginger beer. You can also enjoy a selection of hearty Hobbit-inspired fare available for purchase.
Throughout the year, Hobbiton Movie Set hosts a range of special events that attract visitors from around the world. Celebrate International Hobbit Day each September with themed festivities in the heart of the Shire, or take on the unique Middle-earth Halfling Marathon™, where runners and walkers follow a scenic course through the Waikato countryside before crossing the finish line at Hobbiton Movie Set.
Beyond the Hobbiton Movie Set, also popular with visitors to the Matamata area are walking and cycling trails, including in the nearby Kaimai Ranges where one of the highlights is the highest waterfall in the North Island, the Wairere Falls - 135 metres of cascading water surrounded by native forest.
Discover Wairere Falls, the highest waterfall in the North Island, cascading 153 metres down the Kaimai Range escarpment near Matamata. One of the region's most rewarding walks, the track takes visitors through native forest filled with nīkau palms, pūriri and kohekohe trees before reaching a spectacular viewing platform overlooking the falls.
The lookout can be reached in around 45 minutes from the car park, making it a great option for those wanting impressive views without completing the full hike. More experienced walkers can continue to the top of the falls, where a steeper climb over steps, tree roots and rocky terrain is rewarded with breathtaking views across the Waikato countryside. Along the way, small bridges cross the stream and provide access to peaceful spots perfect for a picnic or a refreshing paddle on warmer days.
Please note: Check the DOC website for the latest track conditions and access updates before visiting.
Plan Your Wairere Falls Walk
Explore the Waikato countryside by bike on the Te Aroha to Matamata section of the Hauraki Rail Trail. This easy-grade trail winds through fertile farmland, picturesque rural landscapes and some of New Zealand's most renowned thoroughbred horse breeding country.
Perfect for families and recreational cyclists, the trail offers a relaxed way to experience the region's scenery and heritage. Along the route, visitors can stop at the historic Firth Tower Museum, enjoy views towards the Kaimai Range, or make a detour to Wairere Falls. With its gentle gradient and well-maintained surface, this section of the trail is suitable for riders of all ages and abilities.
Discover the stories that shaped Matamata on the Matamata-Piako Heritage Trail. This self-guided trail connects the towns of Matamata, Te Aroha and Morrinsville, highlighting significant historical sites, landmarks and local stories throughout the district.
In Matamata, the 5.3km trail meanders through parks, gardens and heritage locations, providing insight into the town's development and rural heritage. One of the highlights is the distinctive Middle-earth-inspired Matamata Visitor Information Centre, a popular photo stop for visitors exploring the town.
Step back in time at the Firth Tower Museum, one of Matamata's most significant heritage attractions. Located just minutes from the town centre, the museum offers a fascinating glimpse into the region's pioneering history through a collection of heritage buildings, historic artefacts and beautifully maintained grounds.
Built in 1882 by local entrepreneur Josiah Clifton Firth, the stone tower was originally designed as a lookout and place of refuge. Today, visitors can explore the historic homestead, schoolhouse, jail and extensive collections that tell the story of early settlement in the district. The peaceful park-like grounds are ideal for a leisurely stroll or picnic.
The area also reflects the legacy of influential Māori leader Wiremu Tamihana, who played a significant role in establishing the Kīngitanga (Māori King Movement) in the 1850s. His efforts helped promote unity among iwi and protect Māori interests during a period of significant change in New Zealand's history.
No visit to Matamata is complete without stopping at the iconic Matamata Visitor Information Centre. Designed by architect Gavin Urquhart, who also contributed to Hobbiton Movie Set, the building's distinctive Hobbit-inspired architecture has become one of the town's most photographed landmarks.
Located in the heart of Matamata, the visitor centre is the ideal place to book Hobbiton Movie Set tours, collect local maps and travel information, and discover other attractions, activities and experiences throughout the Matamata-Piako district and wider Waikato region.
Don't forget to snap a photo outside before continuing your adventure.
After a day of exploring, refuel at one of Matamata's cafés, restaurants, country pubs or family-friendly eateries. From artisan coffee and freshly baked treats to international cuisine and classic Kiwi favourites, there's something to suit every taste and budget.
As you'd expect in the heart of New Zealand dairy country, Matamata is also a great place to enjoy locally made ice cream, gelato and sorbet. Whether you're looking for a relaxed brunch, a hearty meal after a hike, or a sweet treat on a summer afternoon, you'll find plenty of delicious options throughout town and the surrounding area.