Our Story - The Mighty Waikato

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  2. Our Story - The Mighty Waikato
Bringing together our key attributes plus a sense of people and place, our brand story reflects who we are as a region and showcases the Waikato’s unique visitor proposition.

The need for a definitive brand and story for a region is required to inform how the area is perceived in the market and with locals; provide consistent messaging and set the region apart from other destinations. As such the ‘Regional Visitor Brand Strategy’ project was one of five game-changers identified in the Hamilton & Waikato Tourism Opportunities Plan which was adopted in 2016.

Taking the key themes from the local and domestic perception research and the Waikato Story, the co-curated Mighty Waikato visitor brand has been developed by the tourism sector, local government, iwi, business and community representatives.

Brand Values

  • Authentic
  • Magical
  • Surprising

Our Story

Come with us, share our waka and feel our strength and passion.

For this is a place beyond the expected, which constantly surprises with natural beauty, powerful history and out-of-this-world experiences.

Always far from the ordinary, this is a magical region of villages to play, relax, connect and explore in.

Here, our kaitiaki runs deep, our mana inspires and unforgettable discoveries are just around the bend.

A welcoming place where our people keep it real and experiences become unreal.

This is the Mighty Waikato.

It’s all yours to discover.






Brand requests

For use and high-resolution versions of The Mighty Waikato visitor brand, please contact us on info@waikatonz.com