Our role is to increase domestic and international visitor numbers, length of stay and expenditure in the region by creating and coordinating effective marketing and promotional activity.
We encourage visitors to enjoy the many great experiences our region has to offer and in turn contribute valuable economic, social and cultural benefits to our communities.
Who we are
We have an independent governance board and a dedicated team who work for Hamilton & Waikato Tourism.
What we do
Working under a private-public partnership model, we receive funding of $1,215,000 from our seven city and district councils, including:
- Hamilton City Council
- Waipa District Council
- Waikato District Council
- South Waikato District Council
- Waitomo District Council
- Otorohanga District Council
- Matamata Piako District Council.
The funding enables us to undertake core promotional activities to promote the region to visitors, media and the travel trade.
Trade & leisure marketing
Our marketing activities include our regional website hamiltonwaikato.com, media and trade pitches, familiarisations, sales meetings/trips, attendance at trade shows, working with key industry partners including Tourism New Zealand and neighbouring RTO’s and running complimentary local industry events and communications.
Find out more about our industry events
Find out more about travel trade support, please contact the team.
As part of the private-public partnership model HWT also looks to local industry to partner with us each year on various opt-in regional marketing and promotional initiatives.
These initiatives enable us to work collaboratively as a region and achieve scale and impact in what remains a highly competitive marketplace both internationally and domestically.
Convention bureau & business events
We assist with the organisation of all types of business events, including conferences, meetings, networking functions, workshops and special events. A range of services are available, from suggestions and advice on venues, information about support services or ideas on team-building activities, through to full proposals and conference bids.
Find out more about conventions and business events
HWT has also expanded the scope of its activities to focus on product development which involves identifying and supporting opportunities to strengthen our region’s visitor proposition.
View a copy of the Hamilton & Waikato Tourism 2017 Annual Report here.
Statement of Intent
To request a copy of our statement of intent, please call +64 7 843 0056 or click here.
Hamilton & Waikato Tourism
C/o Hamilton Airport
Airport Road, RD2
Phone: 07 843 0056