About Hamilton & Waikato Tourism

  1. About us
  2. About Hamilton & Waikato Tourism
Hamilton & Waikato Tourism Ltd (HWT) is the official Regional Tourism Organisation (RTO) for the Waikato region in New Zealand.

Our role is to attract domestic and international visitors and increase length of stay and expenditure through effective destination marketing, development, and management activity. HWT promotes the Waikato as a preferred destination for domestic and international business, events and leisure travellers and provides leadership in regional product and event development, investment, and sector capability. As passionate ambassadors of the region, HWT aims to ensure visitors enjoy the wide variety of experiences and places throughout the mighty Waikato, in turn contributing to economic, social, environmental and cultural benefits for the community.

Who we are

We have an independent governance board and a dedicated team who work for Hamilton & Waikato Tourism.

Find out more about our board and team

What we do

Our funding

Working under a private-public partnership model, we receive funding of $1,343,944 from our six city and district councils, including:

  • Hamilton City Council
  • Waipa District Council
  • Waikato District Council
  • Waitomo District Council
  • Otorohanga District Council
  • Matamata Piako District Council.

The funding enables us to undertake core destination marketing and management activities to promote the region to visitors, media and the travel trade, and offer operator support, capability building and development.

Trade & leisure marketing

Our marketing activities include domestic consumer campaigns, our regional website waikatonz.com and social media channels, media and trade activities, familiarisations, sales meetings/trips, attendance at trade shows and working with key industry partners including Tourism New Zealand, travel trade and neighbouring RTOs.

As part of the private-public partnership model HWT also looks to local industry to partner with us each year on our opt-in business partnership programme (across consumer, trade, leisure and business events workstreams). These initiatives enable us to work collaboratively as a region and achieve scale and impact in what remains a highly competitive marketplace both internationally and domestically.

Find out more about our business partnership opportunities

Convention bureau & business events

We assist with the organisation of all types of business events, including conferences, meetings, networking functions, workshops and special events. A range of services are available, from suggestions and advice on venues, information about support services or ideas on team-building activities, through to full proposals and conference bids.

Find out more about business events

Destination management & product development

HWT leads the region’s Destination Management Plan and provides leadership and guidance for regional product development, sector investment, and industry capability building through workshops and access to resources and tools. HWT works with councils and tourism operators to identify and support opportunities to strengthen our region’s visitor proposition, experience and infrastructure. An underlying Kaupapa of the region’s Destination Management Plan and HWT’s work is regenerative tourism and stewardship of the region across the four wellbeings - economic, social, environmental and cultural.  

Find out more about Waikato Destination Management Plan

Find out more about the industry support HWT offers

Find out more about our industry events

Statement of Intent

To request a copy of our statement of intent, please call +64 7 843 0056

Contact Us

Hamilton & Waikato Tourism
201 Airport Road, RD2

Phone: 07 843 0056
Email: info@waikatonz.com