How to make your tourism offering "Stand out” - Your value proposition

  1. Industry
  2. Business Support and Tools
  3. Value Proposition

Your value proposition is the point of difference to why a customer should choose your tourism offering over others.

What makes your offering unique compared to all other tourism offerings? Remember, the most effective value propositions are clear, concise, and relevant to the audience you are targeting and the destination in which you reside. 

In this video HWT created in partnership with TRC Tourism you will learn how to:

  • Understand your unique value proposition 
  • Know your business values 
  • Build your values and up selling proposition into your tourism offering delivery 
  • Bring to life the people and places with the stories that connect the two 
  • Align your tourism offering to reflect the destination you operate in 
  • And don't forget a product is what you buy, the experience is what you remember…..

If sustainability is part of your business' value proposition, don't forget to get involved with and showcase your commitment to: