Social Impact for Events
A guide to measuring and communicating the social impact of events
Events play a powerful role in shaping the social fabric of the Waikato, from grassroots community gatherings to internationally recognised festivals and sporting showcases. They connect people, celebrate culture and enhance our quality of life.
Hamilton & Waikato Tourism has partnered with Storied to develop this resource to help event organisers, partners, and community stakeholders to understand, measure and communicate the social impact of events across the Waikato.
This guide provides practical tools, insights and local examples to support better decision-making, stronger storytelling, and more meaningful outcomes.
