Pricing your product

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  3. Pricing your product

There is no secret formula on how to effectively structure pricing for your tourism offering, and while every business operates in its own way and rhythm, finding the sweet spot for pricing comes down to truly understanding every pillar of your business.

This means delving into the time, effort, and value proposition woven into your offering and factoring in all operating costs, from the visible to the hidden or intangible. Only then can you craft a pricing structure that reflects your unique worth without breaking the bank or driving customers away.

The below video, created by HWT in partnership with TRC Tourism, outlines the key points you need to know for successful product pricing.