24 Feb 20: New Zealand National Fieldays Society looks to the future

The New Zealand National Fieldays Society has announced to Stakeholders they are exiting the equine event Equidays, founded by members nine years ago, to focus on future activities.

CEO Peter Nation said, “Equidays has served the Society well, but the time has come to look at other opportunities that speak more strongly to the Society’s core purpose; opportunities that will help us continue to grow the organisation and secure its place in the events sector of the future.”

The Society was formed in 1968, to help drive New Zealand’s agricultural future, and has developed a number of successful events, as well as the renowned Mystery Creek Events Centre, where Equidays was staged.

“The events industry is highly dynamic, and it is tough financially for any organisation to maintain the infrastructure required to hold such a variety of events as we do at Mystery Creek. Equine events especially require a lot of equipment in stabling, pens, fencing and grandstands which can become an Achilles heel on the bottom line when they are used for just one event each year,” says Nation.

Equidays has been host to a number of highly regarded global equine personalities, most recently Olympic Gold Medallist, Carl Hester MBE and homegrown favourites, sisters Vicki, Kelly and Amanda Wilson from Keeping up with the Kaimanawas.

“Undoubtably we owe much of the success of the event to being able to attract such top talent from around the globe, but times and what people wish to get out of an event like Equidays do change, and we have to brave enough to adapt and meet the demand of that change if we are to continue the Society legacy for a further 50 years,” says Nation.

Equidays will cease trading effective immediately.