Key highlights of the 2021 round of Funding Applications:
- 82 Expressions of Interest received
- 28 Waikato events
- 19 Rotorua events
- 12 Taupō events
- 7 Ruapehu events
- 16 events hosted across more than one of the Thermal Explorer regions
- More than $16 million requested
- Half of the applications were for NEW events
- Estimated total event attendees 827,000; estimated total out of region visitors 434,000; therefore approximately 52% of total estimated event attendees are visitors to our region.
The Panel were impressed with the calibre of applications and the opportunity of new events and expansion of existing events throughout the region. Of these 82 applicants, 22 were shortlisted for phase two – individual presentations to the Panel.
The Panel assessed all 82 applications against five main criteria, considered presentations from the 22 shortlisted events and are pleased to confirm that 15 events have been offered funding from the Thermal Explorer Regional Events Fund.
The selected events are a mixture of new and existing; business, sport, culture, exhibitions; range across the geographical area of the full region; are predicted to attract over 120,000 attendees, with two-thirds being visitors from outside the host region. Some events have three-year funding agreements, others received one-year investment to boost their development.
Event funding recipients 2021 round:
- ARONUI Indigenous Arts Festival (Rotorua)
- Dare2Sweat Events Limited (Waikato, Rotorua, Taupō, Ruapehu)
- Equifest (Taupō)
- Long Course Weekend (Waikato)
- Love Trails Festival (Taupō)
- New Zealand National Fieldays Society – New Event A (Waikato)
- New Zealand National Fieldays Society – New Event B (Waikato)
- New Zealand Rugby League National Tournaments (Rotorua)
- Ohakune Events Charitable Trust (Ruapehu)
- SX4 (Taupō)
- The Great Kiwi Summer Expo (Waikato)
- The Middle-earth™ Halfling™ Marathon (Waikato)
- Tom Campbell Big Air (Ruapehu)
- Tourism Summit Aotearoa and Tourism Awards Dinner (Waikato)
- Whaka 100 (Rotorua)