Following the announcement of further travel restrictions by Prime Minister, Jacinda Ardern on Saturday 14 March, Tourism New Zealand has made the decision to pause all marketing activity. Famil activity is also on hold. While campaign work is paused, there is still much to do. Focus will now shift towards developing plans for when activity can resume. This work will be critical in ensuring New Zealand is positioned as a desirable destination once travel restrictions are lifted.
Tourism New Zealand recognise that the current environment remains both uncertain and complex with significant impacts expected across all of New Zealand's sectors, including tourism. They are committed to keeping industry informed on updates relating to Tourism New Zealand’s COVID-19 response and activity.
It’s incredibly important that during this time the health and wellbeing of Kiwis and our visitors remains the number one priority. The government will be working together to ensure a coordinated response. This includes focused efforts to respond swiftly and effectively to counteract both the short-term and potentially longer-term impacts of COVID-19 on New Zealand’s economy.