Regenerative & Sustainable Tourism

Qualmark - Sustainable Tourism Business Award

Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences.

Qualmark helps visitors and international travel sellers select the right tourism product to suit their needs by providing a star grading system for accommodation providers and a quality endorsement programme for other tourism businesses. We are able to provide assistance in preparing for your evaluation.

Benefits of Qualmark

  • Access to a Tourism Business Advisor
  • Access to key insights from Tourism New Zealand, including market readiness and product development advice
  • Consumers and the travel trade use Qualmark businesses when making purchase decisions
  • Eligibility to be included in Tourism New Zealand trade famils (travel sellers visiting to experience product to sell)
  • Nationwide promotion through the i-SITE network

Three pillars of Qualmark

Sustainable Tourism Business Award

Qualmark looks to recognise businesses that are delivering a holistically sustainable experience. Businesses are awarded a Bronze, Silver or Gold award depending on their performance against the Sustainable Tourism Business criterion.

Find out more about Qualmark