The partnership effectively solves the challenge experienced by New Zealand associations looking to hold business events for up to 500 people on a North Island / South Island regional rotation.
Jason Dawson, Chief Executive of Hamilton & Waikato Tourism, says both regions have seen considerable growth in the business events and convention market over the last two years.
“Bringing together the two cities of Hamilton & Dunedin, plus our wider regional offerings across Waikato and Otago respectively, provides a compelling dual-destination proposition in the New Zealand association market” he added.
Nicole Carvell, Business Events Tourism Advisor at Enterprise Dunedin, believes this approach will increase efficiency in the bid process and ultimately save time for conference organisers.
“By pooling resources with Waikato to present convenient and creative events solutions, we can attract new events collectively and present a fresh approach to city hosting,” she says.
“This is the first such initiative in New Zealand and a bespoke solution for buyers in an increasingly competitive market.”
Both Dunedin and Waikato are strong individually in the business events space but also offer distinct differences in terms of venues, locations and infrastructure. This provides a strong partnership for growth rather than one of competition.
The joint venture will allow time poor organisers to learn about two possible destinations simultaneously during trade fairs, co-hosted sales calls and dual destination familiarisation tours. The ability to generate and share leads will also be amplified through the scheme, allowing for a wider network of contacts nationwide.
The initiative was launched at an event in Wellington on Wednesday 13 February.
For further information please contact:
Business Events Tourism Advisor
DDI: +64 3 471 8834
Business Events Manager
Hamilton & Waikato Tourism
DDI: +64 7 843 1853