12 May 21: Fieldays named a Bronze Award winner in the biggest global event awards

Fieldays has been announced as a Bronze Award winner in the Virtual Expo category for the 11th Global Eventex Awards for Fieldays Online, a world-first for a virtual agricultural event of its kind.

The Eventex Awards recognises excellence in every aspect of the event industry – from events and experiences to event technology, suppliers, venues, and destinations. There were a staggering 561 entries from 37 countries around the world that competed for the prestigious Eventex Awards accolades.

Fieldays Online was created in only 108 days in 2020 when the physical event was cancelled due to Covid-19 mass gathering restrictions. Fieldays partnered with Satellite Media, an Auckland-based digital innovation agency, to bring the virtual event to life, and Trade Me supported the event, connecting various Fieldays exhibitors with e-commerce capabilities.

Held over a two-week timeframe in July 2020, Fieldays Online allowed visitors to scope out Fieldays deals and access live content from the comfort and safety of their own homes. Exhibitors used the virtual platform to promote their products and services, sell products, offer deals, and generate content, promotions, and activations. An engaging mix of live content was streamed through Fieldays TV, which hosted topical panel discussions, primary sector career profiles, cooking demonstrations, and guest speakers.

Fieldays Online attracted 90,455 total digital visitors, with attendees from over 75 different countries, while nearly 300 exhibitors hosted digital sites.

Peter Nation, Chief Executive of the New Zealand National Fieldays Society, says that being presented a Bronze Award for the Eventex Awards is a truly impressive feat in what has been a challenging year.

“This is huge recognition for us. With innovation being one of our key strategic pillars, we took a challenging set of circumstances and invented a world-first event of its kind, keeping rural communities connected in a time of adversity.

“Fieldays Online has now become an important part of the Fieldays brand – keeping our reputation for innovation and smart thinking alive globally.”

Co-founder of the Eventex Awards, Ovanes Ovanessian, says that receiving an Eventex Award is tremendous recognition for Fieldays.

“Every accolade is based entirely on merit and acknowledges the company’s fantastic creativity, flexibility, and drive for innovation. So, huge congratulations to Fieldays!”

Fieldays 2021 will include Fieldays Online as an extension of the four-day event this June, allowing a wider audience, locally and globally, to be a part of what is expected to be the biggest Fieldays event to date.

“Now we have shifted to a digital landscape, we are no longer constrained by gate opening and closing times and travel restrictions. Visitors can have a seamless 24/7 Fieldays experience, accessing deals when and where it is most convenient for them,” Peter notes.

Through launching the event as a hybrid, Fieldays will reach an even more substantial audience, connect rural communities globally, and showcase the New Zealand primary sector to the world. Tickets to the physical event are on sale now at fieldays.co.nz.