Hamilton & Waikato Tourism are pleased to utilise part of our Strategic Tourism Asset Protection Plan (STAPP) funding to provide direct support to tourism operators in the mighty Waikato by offering capability building opportunities.
HOW TO WORK WITH TRAVEL TRADE AND QUALMARK
Working with travel trade is an integral part of your marketing strategy. Understanding why we work with trade, the benefits of the relationship and the fit to our business is important. As part of this workshop Tracey Green will unpack the various trade distributions channels, their benefits and pitfalls and the emerging requirements as a result of Covid-19.
Qualmark will talk to us about the benefits of becoming an Qualmark partner and the expectations of operators for their Qualmark evaluation; and how the process positively impacts your trade relationships and business viability.
Date: Wednesday 27 October 2021
Time: 9:00am – 12:00pm
Location: Gallagher Building, Mystery Creek Events Centre (125 Mystery Creek Road, Ohaupo, 3881)
Registrations close Wednesday 20 October 2021
We’ve all heard the famous marketing phrase ‘content is king’ and in today’s fast-paced and changing tourism environment its critical to ensure your content stands out from the rest – join us for this engaging workshop focussed on creating effective, quality content for your marketing channels.
Our experts will cover both visual and verbal storytelling as well PR, including techniques for constructing successful media pitches/story angles for your business.
Date: Wednesday 10 November 2021
Time: 9.00am – 12.30pm
Location: Ricoh Lounge, Level Four, FMG Stadium Waikato (128 Seddon Road, Hamilton, 3204)
Registrations close Wednesday 3 November 2021
Reliance Risk works with businesses to provide practical solution-based risk management for tourism businesses, events, public spaces, venues, and sports industries. Their technical expertise allows them to see the full picture, helping you achieve your best.
Reliance Risk’s Principal Consultant Adam Lynch will discuss “risks” that need to be considered, from health and safety, through to crowd control and reputational risks. This session will explore what ‘good’ looks like for risk assessment; what does due diligence look like and emergency planning with business continuity planning.
Date: Tuesday 16 November 2021
Time: 2:00pm – 5:00pm
Location: Fairfield/Pukete Room, Novotel Tainui Hamilton (7 Alma Street, Hamilton, 3204)
Registrations close Tuesday 9 November 2021
TIA SUMMIT & AWARDS DINNER
National association Tourism Industry Aotearoa is pleased to announce the 2021 Tourism Summit Aotearoa and Awards dinner will be held in Hamilton for the first time ever on Monday 29 November!
Each year the Summit brings together tourism businesses and leaders to discuss innovative ideas, unpack challenges and seek solutions, while the awards will showcase and celebrate the success of our industry after a tough year.
Join us in showcasing the Mighty Waikato’s vibrant tourism sector at this key national industry event!
Date: 29 November 2021
Location: Claudelands Event Centre
NAILING THAT MEDIA INTERVIEW
This workshop has been developed for media spokespeople either new to the role, or existing people who want to brush up on their media skills for television, radio, online or print. Participants learn how to appear and feel confident during interviews, preparing for media interviews, how to ensure their points get reported and how to avoid being misquoted or taken out of context.
This is a practical workshop tailored for tourism operators which will also give you a chance to test your skills with our media experts.
Location: Garden Room, Sky City Hamilton (346 Victoria Street, Hamilton, 3204)
KIRIKIRIROA - HAMILTON AMBASSADOR PROGRAMME
Kirikiriroa – Hamilton Ambassador Programme is a course designed for people engaging with both New Zealand as well as international visitors who come to Hamilton and the wider Waikato. The purpose is to help create storytellers and ambassadors who can connect with people and authentically engage with what all New Zealanders understand as ‘manaakitanga’ and ‘kaitiakitanga’.
Cost: $30+GST per person
DIGITAL BOOST PROGRAMME
‘Digital’ doesn’t have to be intimidating. It’s here to make life easy! So whatever stage you’re at, they’ll help you use digital to do business smarter.
The Government-backed Digital Boost Skills Training and Support programme is designed to provide small businesses with training in the benefits of becoming a digital business. It has been designed by small business – for small business and it’s free! Register to access the training modules and other great resources.
Check out the free online courses, taught by experts, for Kiwis like you.