Industry Events & Activities

Kirikiriroa - Hamilton Ambassador Programme

Kirikiriroa – Hamilton Ambassador Programme is a course designed for people engaging with visitors who come to Hamilton and the wider Waikato. The purpose is to help create storytellers and ambassadors who can connect with people and authentically engage with what all New Zealanders understand as ‘manaakitanga’ and ‘kaitiakitanga’.

The programme helps to build knowledge of the history, special places and people of Kirikiriroa- Hamilton to proudly share with manuhiri; to extend an understanding of what it takes to authentically connect with visitors, to contribute to the ongoing and future success of Hamilton by providing simple tools to enhance visitor and customer experiences right across the mighty Waikato region.

Participants engage in a three-hour workshop delving into the history and unique stories surrounding the backbone of the city- the Waikato river, including early Māori history and legends, experience of early explorers and European settlers, the Waikato land wars, right through to the exciting regional growth and economy of today.

During this bespoke programme you’ll explore ways to connect, engage authentically and make a real difference to visitors from around NZ and the globe, ensuring they’re left with a highly memorable and lasting impression of the specialness of Kirikiriroa-Hamilton.

Course outcomes

People: It’s the things that cost nothing which create the best visitor experiences. Taking ownership and pride in our town makes it easy to connect with any visitor or customer.

Place: Be proud of Hamilton and the Waikato region. Understand and respect the past and develop your local knowledge to share with others.

Culture: Take pride in what you do and build cultural knowledge. Learn how to authentically connect with International visitors.

Future: Grow your business by providing a positive and memorable customer experience.


  • TBC

To book your place

Click here to book online, call QRC on 03 409 0500 or email

Places will be confirmed based on space available on the scheduled course date. If course is already booked up we will suggest an alternative date for you.

To request an ‘in-house’ Ambassador for your business please email