Industry Events & Activities

Hamilton & Waikato Tourism Ambassador Programmes

Designed for anyone engaging with manuhiri (visitors) who come to the Waikato, our Ambassador Programmes help create storytellers and ambassadors who can connect with people and authentically engage with what all New Zealanders understand as ‘manaakitanga’ and ‘kaitiakitanga’.

We have Ambassador Programmes available for:
  • Hamilton Kirikiriroa
  • Waikato District
  • Waipā District
  • Matamata-Piako District
  • Ōtorohanga & Waitomo Districts

These programmes are designed for people engaging with domestic and international visitors across the region, whether those people are retail staff, front of house, baristas, bar staff, transport providers, motel/accommodation staff etc. The aim is to create storytellers and ambassadors with real pride in their districts/city and the wider mighty Waikato region.

Locals will gain greater confidence in connecting with visitors to the region by showcasing the amazing place we call home and expressing our pride and knowledge of their district/city and mighty Waikato. Locals will have the opportunity to understand how to share our story with visitors and enhance the visitor experience to the region.

Course content

Participants engage in a three-hour workshop delving into the history and unique stories surrounding the backbone of their district/city, the Waikato river, early Māori history and legends, experience of early explorers and European settlers and the Waikato land wars, right through to the exciting regional growth and economy of today.

During this bespoke programme participants will explore ways to connect, engage authentically and make a real difference to visitors from around NZ and the globe, ensuring they’re left with a highly memorable and lasting impression of just how special the Waikato is.

Key topics covered in the Ambassador Programme:
  • The art of storytelling;
  • New Zealand history;
  • What makes the district/city and wider Waikato unique; and
  • Enhancing the visitor experience.
Course outcomes for participants
  • People: It’s the things that cost nothing which create the best visitor experiences. Taking ownership and pride in our places makes it easy to connect with any visitor or customer.
  • Place: Being proud of the Waikato region. Understanding and respecting the past and developing local knowledge to share with others.
  • Culture: Building cultural knowledge. Learning how to authentically connect with International visitors.
  • Future: Growing business by providing a positive and memorable customer experience.

Thanks to the covid recovery funding provided to Regional Tourism Organisations by central government, we are able to provide these workshops ‘free of charge’ for the beginning of 2023 – we hope that you will take advantage of this and register yourself and/or your team quickly.

Become an AMBASSADOR for our place. Registrations now open! To register, head to:

Hamilton City – REGISTER HERE

Waipā District – REGISTER HERE

Waikato District – REGISTER HERE

Ōtorohanga and Waitomo Districts – REGISTER HERE

Matamata-Piako District – REGISTER HERE

DATE TIME Programme
07/06/2023 9.00am until 12.00pm Waipā District Ambassador Programme
08/06/2023 9.00am until 12.00pm Matamata-Piako District Ambassador Programme
13/06/2023 9.00am until 12.00pm Waitomo-Ōtorohanga District Ambassador Programme
14/06/2023 9.00am until 12.00pm Hamilton City Ambassador Programme
15/06/2023 9.00am until 12.00pm Waikato District Ambassador Programme