At Hamilton’s Good George Brewing, the growing popularity of craft beer is paying off. In three years, the business went from producing 80,000 litres to 800,000 litres of beer a year, and now supplies more than 400 commercial customers around New Zealand, says managing director Darrel Hadley.
Good George started out as a single brewery and dining hall, and has since added two more Waikato bars and eateries, Good Neighbour and Good Union. The brewery is constantly growing to accommodate increasing demand, Mr Hadley says.
Good George also supplies the exclusive brews served at The Green Dragon Inn to visitors of Hobbiton Movie Set.
Brewing businesses often begin with a personal passion. That is certainly the case for Greig McGill, who started out as an enthusiastic home brewer before setting up Brewaucracy with Phil Murray in 2011. His motivation was to make craft beers modelled on some he’d tasted in Europe.
“We’ve taken a leaf out of our European book,” he says. Brewaucracy’s flagship beers include a vanilla-flavoured English porter and a smoked lager.
Brewaucracy brew no less than 16 different beers including those under their own label as well those under contract for other local brewers.The brewery and tap room are located in Te Rapa, in the north of Hamilton.
Other passionate brewers located in the city’s outskirts include Hopnotic and Bootleg Brewery - both have tap rooms where you can sample their range of beers and enjoy tasty bites from local food trucks at the weekends.
Craft beer lovers can also sample the region’s brews at places like Craft Bar or the Local Taphouse in Hamilton, which opened in October 2015. The bar is owned by SkyCity Hamilton and partners with Good George, which fuels 10 of the bar’s 30 taps with its range of beers and ciders. The Local Taphouse also serves Brewaucracy and tries to keep their beers as local as possible says manager Ash Green.