May 18: ReserveGroup evolves to Blue Ocean Marketing

Tourism marketing experts ReserveGroup have evolved their business to Blue Ocean Marketing occupying a new space in the market where they are “more than strategy, more than execution”.

Blue Ocean Marketing CEO Roland Leemans says, “Over the years we've experienced that clients understand their channels and activity but often find it challenging to achieve meaningful results from marketing investment. We believe marketing is an organisational orientation and success comes from alignment between strategy, people and execution.

"Blue Ocean provides the complete process offering clients a seamless solution from strategy development by management consultants through to execution by specialists in tourism marketing, creative and digital," Roland says.

"We support and coach our clients to align their business activities with strategic direction for long term success where competition becomes less relevant and their value proposition is unique. We are seeing outstanding results for clients and are very confident in our approach and the value delivered. We partner with clients who dare to dream and play to win."

Their organisation values underpin their approach of working as a team with the client. Likening Blue Ocean management consultants as coach, the client as the captain and their Blue Ocean execution team as a crew of specialists. Results are achieved by one team, invested in the dream and all playing together to win.

Sonja Herrmann, Jet Park Director and Head of Marketing, currently working with Blue Ocean says, "We've received great assistance with our marketing strategy and, most importantly, ensuring that our business activities are measurable with clear KPI’s, sound structures, and good business processes.

"It’s really valuable to have a fresh set of eyes to help review the business and to formulate a sound strategy with measurable objectives that really impact on the success of the business."

Sonja adds that the Blue Ocean team are all very professional, easy to work with and all experts in their fields, making it easy to develop trust and collaboration.

About Blue Ocean:
Over the last 18 years the organisation has evolved by design, from developing world first technology solutions, award winning digital transformations and marketing services, to achieve this market space where they can provide a complete solution for those organisations wanting to transform their business. Blue Ocean has the credentials and continues to lead innovation in these areas.
Blue Ocean Marketing - 'Dare to dream, play to win.'

For further information contact:
Roland Leemans
Blue Ocean Marketing CEO
+64 (0)21 757 645