The need for a definitive brand and story for a region is required to inform how the area is perceived in the market and with locals; provide consistent messaging and set the region apart from other destinations. As such the ‘Regional Visitor Brand Strategy’ project was one of five game-changers identified in the Hamilton & Waikato Tourism Opportunities Plan which was adopted in 2016.
Taking the key themes from the local and domestic perception research and the Waikato Story, the co-curated Mighty Waikato visitor brand has been developed by the tourism sector, local government, iwi, business and community representatives.
Brand Values
- Authentic
- Magical
- Surprising
Our Story
Come with us, share our waka and feel our strength and passion.
For this is a place beyond the expected, which constantly surprises with natural beauty, powerful history and out-of-this-world experiences.
Always far from the ordinary, this is a magical region of villages to play, relax, connect and explore in.
Here, our kaitiaki runs deep, our mana inspires and unforgettable discoveries are just around the bend.
A welcoming place where our people keep it real and experiences become unreal.
This is the Mighty Waikato.
It’s all yours to discover.
Brand requests
For use and high-resolution versions of The Mighty Waikato visitor brand, please contact us on info@waikatonz.com